The Research Sprint
With a research sprint, we work with you to identify your business opportunity, conduct user interviews, collect feedback and help you make the most informed business decisions.
Discover
We start with a discovery workshop to discuss the business opportunity, identify potential customers and build a working understanding of the problem that we’re solving.
Recruit
In order to validate the success of our solution, we’ll need to recruit real customers. Through surveys or onsite visits, we’ll identify the right people to interview.
Prototype
A conversation with customers is just the start. Working with your team, we’ll build a prototype of our solution and use this during our interview to further validate our product.
Interview
We’ll conduct several one-on-one interviews with real customers. We’ll ask important questions to identify their needs and pains, and then present our prototype to gather feedback.
Learn
With real customer feedback and a prototype, we’ll be able to answer the most important questions about your business model. We’ll either build or iterate.
Build
If the research sprint confirms our assumptions, we’ll begin the process of developing the full product through an iterative development cycle, from UX to design to development.
Business Immersion
We do our best work when we have a deep understanding of your business. We accomplish this through business immersion sessions, on-site visits, and interviews with your team and customers. When we understand your business, competitors, customers, and values, then we can provide the most value. We’re no longer just a vendor, but a part of your team.
User Research
Software should be designed for the people using it. Rather than driving our decisions by assumptions, we research and interview real users in order to build products that matter. Whether the users are part of your organization or customers you haven’t acquired yet, we’ll work with you to identify and interview them.
Business Goals
We understand that clients expect a return on their investment. Working with your team, we will build a strategy based on your business goals. We’ll set expectations regarding timelines, budget, and process.
Measure and Learn
Too many businesses rely on minimal or insubstantial data. From the very outset, we identify key metrics and the mechanisms that we’ll use to capture and measure the data. This data gives us true insights into our progress and assumptions, which in turn leads us towards making better, more informed decisions.
kohactive hit the nail on the head with every task we gave them.